Failed internet dating
Failed internet dating - Pretoria porn date
Yet no one can get anything off the ground – for a variety of reasons.” I met Mc Leod at where he is working on an online dating startup with a completely new business model that launches next month.
Sparkology is an invite-only site based on an economic model – girls pay /month and guys pay /communication so the hot girls don’t get bombarded with a million messages.After talking to Mc Leod a few times, I think it’s pretty safe to say that he’s cracked the love code.So stay tuned – I’ll cover his startup, Hinge, when it launches.Now, traditionally – and I mean pre-Internet – we met potential dates through friends.Mc Leod’s model is friends-of-friends, and there are a couple of them out there already, like Acquaintable, Clique, and DC-based Friendly Look.So much so, that online dating sites are almost a dime a dozen.
As entrepreneur Justin Mc Leod told me, “There have been so many startups in the space because everyone recognizes that the traditional dating model is broken – at least for the 18-35 demographic.
It dies just as quickly as it spread.” Of course, there is the “traditional” model, aka the catalogue model, which is used by and e Harmony with great success.
They target the 30-55 market and people looking for a more serious relationship.
There is no escaping all the ooey-gooey-makes-you-just-want-to-barf ads and promotions for Valentine’s Day.
As our lives become increasingly busy, it seems that the easiest way to meet people is online, a fact that many entrepreneurs have also noticed.
If you don’t have a sustainable business model or a market that responds to what you’re doing while still in alpha or private beta, well…luck with that.