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24-Jun-2016 08:58 by 8 Comments

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That represents a level of engagement that is enviable among entertainment sites.Some folks like to joke that it’s all sex chat, since there are a lot of racy avatars in IMVU.

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Since 2004, IMVU’s own users have created more than 3 million items, giving IMVU the biggest catalog of virtual goods in the world.

Despite its large growth, the company has been able to keep its costs low. Companies such as Linden Lab, which runs virtual world Second Life, have enormous server costs because they have to maintain a physically interconnected virtual world 24 hours a day.

But IMVU’s virtual spaces are limited to rooms or scenes (like the beach or an estate), and its content is user-generated.

He’s speaking up about the success now because IMVU hopes to land partners that can drive more traffic to the site.

“I think it’s important that potential partners know which companies in this space are going to be around tomorrow,” Rosenzweig said.

After they sell credits, these brokers transfer the credits to the buyer on IMVU, where IMVU takes a small processing fee in the form of credits.

“We’re kind of like an e Bay for virtual goods,” Rosenzweig said.But today it’s starting to trumpet loudly that it has established a strong business with a million annual revenue run rate.Cary Rosenzweig, chief executive and president of the Palo Alto, Calif.-based company, said in an interview the company has doubled its revenue in the past year in spite of the recession and the cooling off of the virtual world hype.IMVU has 59 employees and has raised million in three rounds of venture funding to date.Most recently it raised million in January from Best Buy Capital, Menlo Ventures, Allegis Capital, and Bridgescale Partners.Rivals include Facebook and My Space on the social networking level. Rosenzweig said there are plenty of avenues for expansion in the future.